New rules to compete and comply. In agribusiness, data insights define who leads the market and who follows, making it the single greatest catalyst driving competition and change. In 2023, farm data will become more than a competitive issue, as new FDA rules...
AgTech
Farming: Not the Easiest Job to Do–or Get
Lyle Drees did not want his son to stay on the family farm. He knew the struggles his son would face if he followed in his footsteps and urged him to look at a more stable career. One that offered the financial security farming cannot. It was time, he told his son, to...
The Evolution of E-Luminate: Syngenta’s Seed Selection Platform
Seed selection is one of the most important decisions a farmer makes. Even if farmers do everything else right, planting the wrong hybrid or variety on their fields can reduce yields and eliminate their profits. Selecting seeds that improve yields requires the ability...
Guidelines for Agribusiness: App Development Costs
How often have you heard or thought “why does it cost so much to develop an app?” A better question may be, “what is the cost if we don’t develop one?” Agribusiness app development costs are not inconsequential, but digital apps and platforms are a centrifugal force...
Who Will Benefit from Ag Data’s Competitive Advantage?
Gone are the days when retailers could compete on selling seeds, equipment and crop protection products. In 2022, the competitive advantage will go to advisors who know how to help farmers benefit from their on-farm data. For farmers and advisors, data offers...
Risks in Merging Drone and Satellite Data
Big Picture, Hidden Risks Who isn’t awed by the vivid clarity of drone imagery? With ultra-high resolution, multispectral imagery, you can spot an aphid on a soybean leaf well before those pests are well established. What drone imagery can’t do is provide a complete...
Interim Solutions to Agriculture’s Rural Connectivity Problem
Rural America has an internet access problem, and for the foreseeable future, it will continue to be reality for growers and ranchers in remote areas. While rural connectivity is improving, a 2019 report found that 25% of farms cannot get online. Without access,...
AgTech: The Shortcomings of Big Data
In AgTech, big data means collecting everything. The temperature of the air as you plant, the moisture of the kernel as you harvest, the exact coordinate of each weed you find; it all gets absorbed into the digital cloud, analyzed, and processed. The end result is...
Connecting Data Sources for Sustainability
Sustainability may be agriculture’s biggest buzzword, but there’s a new sense of urgency. Everyone along the supply chain recognizes the need for data harmonization to grow more food, feed more people and slow climate change. For farmers to improve soil health,...
Narrowing the AgTech Culture Gap
As I wrote last time, I didn’t know much about farming when I got into AgTech. I did, however, know about technology and a bit about farmers. I grew up in a town of less than five hundred people who relied on the land and ocean to survive. I worked in the fields to...