The Digital Frontlines Blog
Agriculture turns to technology as the labor pool shrinks
Farm workers are the single largest expense on many farms, costing from 25% to 75% of a crop’s value. And that assumes you can find them. The farm labor shortage is so severe that even smaller producers are investing in technology, an expense that was off the table...
Don’t Roll the Dice with Software Product Development
After 20 years developing digital solutions, I have concluded that companies are ill-served following the conventional software product development process. Bringing in a development team at the point of implementation is rolling the dice. Inevitably something is...
Don’t Kill the Goose that Lays the Golden Egg
What to cut and not cut from digital budgets in a downturn Budget cuts are a reality in an economic downturn, but indiscriminate cuts in the wrong areas could kill the Goose that Lays the Golden Eggs. One of the greatest risks for agribusinesses is cutting back on a...
Farm Data: Catalyst for Agribusiness in 2023
New rules to compete and comply. In agribusiness, data insights define who leads the market and who follows, making it the single greatest catalyst driving competition and change. In 2023, farm data will become more than a competitive issue, as new FDA rules...
Farming: Not the Easiest Job to Do–or Get
Lyle Drees did not want his son to stay on the family farm. He knew the struggles his son would face if he followed in his footsteps and urged him to look at a more stable career. One that offered the financial security farming cannot. It was time, he told his son, to...
The Evolution of E-Luminate: Syngenta’s Seed Selection Platform
Seed selection is one of the most important decisions a farmer makes. Even if farmers do everything else right, planting the wrong hybrid or variety on their fields can reduce yields and eliminate their profits. Selecting seeds that improve yields requires the ability...