The Digital Frontlines Blog
Farming: Not the Easiest Job to Do–or Get
Lyle Drees did not want his son to stay on the family farm. He knew the struggles his son would face if he followed in his footsteps and urged him to look at a more stable career. One that offered the financial security farming cannot. It was time, he told his son, to...
The Evolution of E-Luminate: Syngenta’s Seed Selection Platform
Seed selection is one of the most important decisions a farmer makes. Even if farmers do everything else right, planting the wrong hybrid or variety on their fields can reduce yields and eliminate their profits. Selecting seeds that improve yields requires the ability...
What a Workplace Should Be
These are my boys. They are a big reason why I co-founded this company. I wanted a job where I could do good work and be a good dad. Where the job was more than a paycheck. Don’t get me wrong. I expect a salary that reflects my value, but I have worked at places...
Guidelines for Agribusiness: App Development Costs
How often have you heard or thought “why does it cost so much to develop an app?” A better question may be, “what is the cost if we don’t develop one?” Agribusiness app development costs are not inconsequential, but digital apps and platforms are a centrifugal force...
Want to Realize the Value of Data Faster? Glean Insights from Existing Data
Every point along the agricultural supply chain stands to benefit from data. From farmers looking to increase their yields to equipment manufacturers looking to improve products, data is essential to gaining a competitive edge. Agribusinesses in particular have a...
Who Will Benefit from Ag Data’s Competitive Advantage?
Gone are the days when retailers could compete on selling seeds, equipment and crop protection products. In 2022, the competitive advantage will go to advisors who know how to help farmers benefit from their on-farm data. For farmers and advisors, data offers...