New rules to compete and comply. In agribusiness, data insights define who leads the market and who follows, making it the single greatest catalyst driving competition and change. In 2023, farm data will become more than a competitive issue, as new FDA rules...
Every point along the agricultural supply chain stands to benefit from data. From farmers looking to increase their yields to equipment manufacturers looking to improve products, data is essential to gaining a competitive edge. Agribusinesses in particular have a...
Gone are the days when retailers could compete on selling seeds, equipment and crop protection products. In 2022, the competitive advantage will go to advisors who know how to help farmers benefit from their on-farm data. For farmers and advisors, data offers...
APIs: “Anyone can build an app with these things!” Last week I was chatting with a friend about the sheer scope of apps available on every app store these days. When smartphones were still in their infancy, I remember someone making a mint on an app that made...
Rural America has an internet access problem, and for the foreseeable future, it will continue to be reality for growers and ranchers in remote areas. While rural connectivity is improving, a 2019 report found that 25% of farms cannot get online. Without access,...
Sustainability may be agriculture’s biggest buzzword, but there’s a new sense of urgency. Everyone along the supply chain recognizes the need for data harmonization to grow more food, feed more people and slow climate change. For farmers to improve soil health,...
