After 20 years developing digital solutions, I have concluded that companies are ill-served following the conventional software product development process. Bringing in a development team at the point of implementation is rolling the dice. Inevitably something is...
How often have you heard or thought “why does it cost so much to develop an app?” A better question may be, “what is the cost if we don’t develop one?” Agribusiness app development costs are not inconsequential, but digital apps and platforms are a centrifugal force...
Every point along the agricultural supply chain stands to benefit from data. From farmers looking to increase their yields to equipment manufacturers looking to improve products, data is essential to gaining a competitive edge. Agribusinesses in particular have a...
Gone are the days when retailers could compete on selling seeds, equipment and crop protection products. In 2022, the competitive advantage will go to advisors who know how to help farmers benefit from their on-farm data. For farmers and advisors, data offers...
