Interoperable System Drive Seed Sales

The Swiss based company remains committed to producing the highest quality products for affordable prices, contributing to feeding the world of tomorrow.

Syngenta is one of the largest biotechnology and seed producers in the world. A multi-billion-dollar business, Syngenta’s customers span the globe, and range from large commodity crop corporations to family farms. The Swiss based company remains committed to producing the highest quality products for affordable prices, contributing to feeding the world of tomorrow.

Deals are done based on the personal reputation of business owners or salespeople, where instinct and relationships are often the driving forces behind decisions. This makes it very difficult for new seed sellers to find an ‘in’ with a client, even when their products are more cost- effective or produce better results.  

Syngenta’s challenge was to try and drive seed sales in a more data driven direction, while at the same time preserving the importance of the type of personal contact the ag business revolves around.

For example, in order to provide seed advisors a view of their inventory, Skyward created a link between SalesForce and E-Luminate. Using this system, we were also able to limit the product lists for a salesperson and provide capability to create a quote in SalesForce once a salesperson had identified what products he’d like to recommend.

The applications allowed Syngenta to arm their agronomists and sales representatives with the information they would need when speaking with and helping their growers and sales team. The E-Luminate application allows employees to come to the conversation with seed recommendations based on previous year’s plans, a deeper understanding of that grower’s field makeup and access to yield data that spans countries. This allows them to have a much more directed and productive conversation with their growers, as well as help those growers get the most for their money.